The Web, in its purest form - declarative HTML and CSS documents, XML feeds - is
mashable, linkable, sharable. It's easy to create documents that slot into the global
Web and can be accessed on any device; accessed by just a simple link. Servers can
easily scale through statelessness and cacheing.
Native Mobile Apps are fast and slick. They are intimate with the dynamic, interactive,
tactile mobile user interface, intimate with the capabilities of the device and intimate
with the domain of mobile: photos, locations, contacts, messages.
OTS is a simple, clean, powerful approach to delivering Mobile functionality and
content that is designed to realise these benefits of both Native Apps and the Web.